Mobile Application

Digital Marketing

Eventually more and more Social Media, Search Engine Optimization and Digital Marketing companies are coming into operations everyday and hiring fresher and experienced Social Media Professionals left and right.

You will learn to build credibility of a brand online as you will post and maintain the profile of a company after completion of the course. Customers will start trusting the brand as you will participate in the SMO platform actively.

Course Details

SEO SMO

  • What Is Digital Marketing?
    • Digital marketing defined
    • How Digital marketing works
    • Distinctions of Digital marketing
    • Components of online marketing
  • Building a Digital Foundation
    • Online marketing planning and success
    • Defining your target market
    • Online marketing measurement
  • Planning a Web Site for Online Marketing
    • Site map
    • Site components
    • Wire framing
    • Elements of a successful site
    • Home page best practices
  • Building or Optimizing a Web Site for Online Marketing
    • Web site platforms
    • All about Domain names
    • Choosing a right hosting company
    • Analyzing the Website
    • Web site maintenance and management
    • Mobile sites
  • Social Media Marketing
    • Social media, social networking, and social media marketing defined
    • Blogging and micro blogging
    • Social networking
    • Video sharing
    • Social shopping and opinions
    • Social news and social bookmarking
    • Social events
    • Wikis
    • Social media strategy
  • Blogging
    • To blog or not to blog?
    • Blogging success
    • Blog content creation ideas
  • Online Advertising
    • Search ads
    • Display ads
    • Affiliate marketing
    • Social media advertising
    • Local advertising
    • Email advertising
  • Email Marketing
    • Collecting email addresses
    • Using a third-party management company
    • Email messages
  • Content Marketing
    • Authority marketing
    • Article marketing
    • Social media content
    • Online PR
    • Web site and email content
  • Search Engine Marketing
    • Overview of search engine marketing (SEM)
    • Search engine optimization (SEO)
    • Paid search
    • Local search
    • Link building In-depth
  • Windows and Views
    • Introduction
    • View Types
    • Responder Chain
    • Device Rotation
    • Auto sizing
    • Auto Layout